Chelsea Zoeller
Chelsea Zoeller
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Cupcake Wines Rebranding & Packaging

The rebranding of Cupcake Wines began as a refresh to the logomark using hand drawn type. A brand refresh accompanied this task which led into a full rebranding of the Wine. I looked at comsumer and archetypes to redirect the brand to target a more specific audience. 

Cupcake Wine

Cupcake’s old logo used an Egyptian serif and an almost illegible script wordmark. Through research, archetypes, and a change in messaging, I repositioned Cupcake to have a much more specific audience – Women who enjoy wine with their friends on girl’s night.

 
 

Brand archetypes and posistioning

 
 
 
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Identity and packaging

 
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 Items that support the brand voice would be available to purchase online on in store at   POP.
 
 

A gift crate to give on special occasions and Cupcake personalized wine glasses.
Items that support the brand voice would be available for purchase online or in store.